Market Position

Market Position 

 

Atria Group's operational structure consists of three business areas, three reporting segments: Atria Finland, Atria Sweden and Atria Denmark & Estonia.

 

Atria has a strong market position in all three of its business areas. In Finland, Atria is the market leader in the grocery sector and the Foodservice sector in its main product groups. In Sweden, Atria is the market leader in the production of sausages and cold cuts and the market leader in fresh poultry products. In Denmark and Estonia, Atria is the second largest player in its main product groups.

 

 

Read more about Atria's business areas:

Atria Finland

Atria Finland is Atria Group's most significant business area. It accounts for about 74.5 per cent of the Group's net sales and about 67.1 per cent of its personnel. Atria Finland's leading brand is Atria, one of Finland's best-known and most respected food brands. Atria is the market leader in Finland in most of its main product groups.

Atria Sweden

Atria Sweden's main product groups are meat products, fresh poultry products and cold cuts. Atria Sweden has several valued brands, many of which are market leaders in their product groups. The best-known brands are Lönneberga and Sibylla, which is Atria Group's most international brand.

Atria Denmark & Estonia

Atria Denmark & ​​Estonia's main product group is meat products, especially sausages, cold cuts and spreads. Its best-known Danish brands are 3-Stjernet and the organic brand Aalbæk Specialiteter. The main Estonian brand is Maks & Moorits. Brands are either market leaders or in second place in their product groups.