Michael Forsmark appointed as Executive Vice President Atria Scandinavia        


Michael Forsmark, 44,(B.Sc, Business Administration) has been appointed         
Executive Vice President Atria Scandinavia starting October 1, 2009. He will be 
a member of Atria Group Management Team. Forsmark has a 20 years experience in  
FMCG business as he has been working with Unilever, Carlsberg and Wrigley. For  
the last seven years Michael Forsmark has worked at Leaf Group, most recently as
Regional President of Northern Europe.                                          

Michael Forsmark will report to President and CEO Matti Tikkakoski.             

For further information, please contact Matti Tikkakoski, President and CEO of  
Atria Plc, at tel. +358 50 2582.                                                

ATRIA PLC                                                                       
Matti Tikkakoski                                                                
President and CEO                                                               


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